What is a craving and why do we get them?
Webster's definition: "an intense, urgent, or abnormal desire or longing"
(that sounds about right when it comes to me and chocolate)
In this case I am talking about a powerful desire for a food we are trying to resist having. Ask anyone you know what foods they crave most and they will be able to answer you without a second thought.
We have such a connection to the foods we love and the foods we label as "bad" but those are the ones we crave most. So do we crave them most because we know we shouldn't have them? Is it all a mental game? Why do we want to have them when we know right after we will feel crappy and full of regret?
Research has actually proven that food cravings come into play to produce a calming effect and relieve anxiety. This makes total sense physically as carbs boost serotonin which has a calming effect. This also may be why some people look into essential oils as aromatherapy to curb cravings and appetite. Feel free to check out websites one, two, and three as examples.
What can you do to curb your cravings and make them less frequent?
Disclaimer: This is definitely situational and depends on the individual. Personally, we diet using the "if it fits your macros" mentality; this way some cravings can be made to fit into your daily calories without counting it as a cheat day.
Check out some of these greats infographics that can help expand your craving knowledge: